> For the complete documentation index, see [llms.txt](https://voicegenie.gitbook.io/voicegenie-ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://voicegenie.gitbook.io/voicegenie-ai/product-guides/campaigns/types-of-campaign.md).

# Types of Campaign

**Outbound Campaigns** \
An Outbound Campaign in VoiceGenie allows you to make automated voice calls to a list of users or contacts.\
These campaigns are **initiated by the system**, where your **AI Voice Assistant** reaches out to users proactively — perfect for outreach, reminders, feedback, or promotions.

**Inbound Campaigns**\
An Inbound Campaign is designed to handle **incoming calls** from users.\
It enables your **AI Assistant** to respond to callers in real time — ideal for providing **customer support**, **query handling**, or **information assistance**.

<https://app.voicegenie.ai/>