# Types of Campaign

**Outbound Campaigns** \
An Outbound Campaign in VoiceGenie allows you to make automated voice calls to a list of users or contacts.\
These campaigns are **initiated by the system**, where your **AI Voice Assistant** reaches out to users proactively — perfect for outreach, reminders, feedback, or promotions.

**Inbound Campaigns**\
An Inbound Campaign is designed to handle **incoming calls** from users.\
It enables your **AI Assistant** to respond to callers in real time — ideal for providing **customer support**, **query handling**, or **information assistance**.

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