# Assistants ### What are Assistants? Assistants are AI agents that make and receive calls for your business. They sound natural, answer questions, and collect information just like a real team member. ### Key Features of Assistants : > * **Functionality** : Does the work automatically— calls customers, delivers messages, and collects responses without any manual effort > * **Engagement :** Holds real conversations, answers questions, and shares information like a human agent would. > * **Personalization :** Customize what it says and how it sounds to fit your business style and goals. > * **Scale :** Reach thousands of customers while keeping every conversation consistent and professional. > * **Cost Effectiveness :** Reduces the need for large support teams while maintaining quality service. > * **Future-Ready Technology :**Built on advanced generative AI to support modern, automated customer interactions and long-term adaptability. {% content-ref url="assistants/creating-an-assistant" %} [creating-an-assistant](https://voicegenie.gitbook.io/voicegenie-ai/product-guides/assistants/creating-an-assistant) {% endcontent-ref %} {% content-ref url="assistants/test-an-assistant" %} [test-an-assistant](https://voicegenie.gitbook.io/voicegenie-ai/product-guides/assistants/test-an-assistant) {% endcontent-ref %}