# Assistants

### What are Assistants?

Assistants are AI agents that make and receive calls for your business. They sound natural, answer questions, and collect information just like a real team member.

### Key Features  of Assistants : 

> * **Functionality** : Does the work automatically— calls customers, delivers messages, and collects responses without any manual effort
> * **Engagement :** Holds real conversations, answers questions, and shares information like a human agent would.
> * **Personalization :** Customize what it says and how it sounds to fit your business style and goals.
> * **Scale :** Reach thousands of customers while keeping every conversation consistent and professional. 
> * **Cost Effectiveness :** Reduces the need for large support teams while maintaining quality service. 
> * **Future-Ready Technology :**Built on advanced generative AI to support modern, automated customer interactions and long-term adaptability.

{% content-ref url="/pages/LE465miiGglXieLGHPnD" %}
[Creating an Assistant](/voicegenie-ai/product-guides/assistants/creating-an-assistant.md)
{% endcontent-ref %}

{% content-ref url="/pages/ykv5SfMYzx2voIUArcBk" %}
[Test an Assistant](/voicegenie-ai/product-guides/assistants/test-an-assistant.md)
{% endcontent-ref %}

<https://app.voicegenie.ai/>


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